Housing Illinois is a collaborative campaign using research, advertising, public relations and organizing to raise public awareness and stimulate civic leadership on behalf of affordable housing throughout the Chicago region.
in partnership with the Chicago Rehab Network, BPI co-chairs the Housing Illinois coalition. More than 40 housing organizations, banks, foundations, housing developers, public agencies and municipal leaders are members of Housing Illinois.
The Housing Illinois campaign, We Need the People Who Need Affordable Housing, makes use of the following elements:
- We Need" Television Commercial
- "New Look" Television Commercial
- Brochure
- Newspaper Advertisements
- Poster
- "We Need" Radio Commerical
- "Denise and Michael" Radio Commerical
- Welcome Home: Housing Our Community Video created by Metropolitan Mayors Caucus and Metropolitan Planning Council
To view the creative materials, just click on the item above that you're interested in.
The Housing Illinois campaign creative is targeted to individuals undecided about the need for more affordable housing. It attempts to address false stereotypes and common misperceptions about what affordable housing looks like and who the people are who live in it. It makes the case that a community is strengthened when a range of housing options is available because "We Need the People Who Need Affordable Housing."
The creative materials were created and produced by Zimmerman & Markman, a California-based communications firm specializing in issue-oriented campaigns.
To develop its campaign, Housing Illinois undertook one of the most comprehensive surveys of public attitudes toward affordable housing ever conducted. Belden, Russonello & Stewart, a Washington, D. C. public opinion research firm with extensive experience in social marketing, conducted the research and provided strategic counsel.
Please click here if you're interested in reading the Housing Illinois research report entitled, "Valuing Housing: Public Perceptions of Affordable Housing in the Chicago Region." A short version of the report is also available.
If you'd like to use Housing Illinois campaign materials, obtain copies of the research, or get additional information, contact Marissa Manos at (312) 641-5570 or mmanos@bpichicago.org.
More Information on Coalition Building, Education, and Outreach:
